Marketing Strategies for Advertising Your Woodstock Rental

Marketing Strategies for Advertising Your Woodstock Rental

A good marketing strategy will help you advertise your Woodstock rental property effectively, which is the best way to get it leased quickly to well-qualified tenants. If you’re not marketing correctly, you’re going to have to deal with a longer vacancy period. That’s never good - every vacancy day is an expense, and you want to minimize the amount of time your investment property is unoccupied.

There are a lot of ways to market a rental property. Some people are satisfied putting up a yard sign and others will saturate their social media platforms with rental listings. The goal of marketing is to reach the largest possible pool of qualified tenants. To do that, you need to use several different strategies that involve technology and responsive customer service.

Here are some of the best ways you can market and advertise your Woodstock rental home.

Good Marketing Starts with Good Photos

Tenants are going to scroll through the photos in your listing before they read your carefully chosen words. Make sure you keep them interested in your home by providing high-quality, detailed photos. Don’t post one or two shots; include as many as you can. A good listing will include photos of the front of the property as well as any outdoor space. There should be a picture of the kitchen, the living area, and the bedrooms and bathrooms. Include any special details such as backsplash behind the sinks or a walk-in closet.

Clean the property up before you start taking marketing photos, and minimize any clutter throughout the house or on countertops.

Next, Write a Description for your Woodstock Rental Property

A great property description should match your dynamic photos. Every word counts because the description needs to be informative but not too long. Prospective tenants won’t be interested in reading long paragraphs and personal stories. They want to know the basics. Use strong adjectives to get your message across. Include important information such as rental amount and the security deposit amount.

Always be mindful of fair housing language. Don’t say things in your listing that could seem discriminatory. It’s no longer acceptable to advertise that your home is not suitable for Section 8 tenants.

Get Your Listing onto All the Popular Rental Websites

Online advertising is going to generate the most interest in your Woodstock rental property. Make sure it’s showing up on sites like,, HotPads, and MLS, just to name a few. When you don’t have property management software that can quickly syndicate your listing, you might find it time consuming to place your ad on every single rental site. Try to access some technology that will allow you to post the ad in one place and then have it syndicated across a broad network of listing sites. A Woodstock property manager can help with this.

Respond to Inquiries Promptly

It’s always astonishing when we hear about tenants calling for more information and owners not responding. You have to be quick to pick up the phone and answer emails. Do a bit of pre-screening, answer the questions of prospective applicants, and schedule showings. Don’t give tenants a reason to cross you off the list and move onto the next property. Be responsive and accessible.

Online advertisingThese are a few of the best marketing ideas we use. If you’d like some help marketing, leasing, and managing your Woodstock rental property, please contact us at Clients 1st Property Management.

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